Subham: Thanks for having me, Spiffy! Alokya addresses the challenge of providing sustainable and culturally authentic household goods by partnering with rural artisans in South Asia. These artisans handcraft products using eco-friendly materials, showcasing the region's rich cultural heritage. By doing so, Alokya not only supports rural communities and preserves traditional craftsmanship, but also contributes to environmental preservation by minimizing its ecological footprint.