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Jamie Mittelman: Lighting the Torch for 2021’s Female Olympic and Paralympic Athletes

Jamie Mittelman: Lighting the Torch for 2021’s Female Olympic and Paralympic Athletes
Jamie: It is fierce, Spiffy! According to the Women’s Sports Foundation’s 2020 Chasing Equity report, just 3.2% of sports media coverage in the U.S. is devoted to women’s sports. That number is even lower globally. Even at the highest levels of sports, women athletes don’t receive the media attention they deserve. This lack of representation makes it nearly impossible for younger girls to see their future selves in someone who doesn’t ‘exist’ today. And if you’re a woman athlete whose looks, experiences, or attitudes strays from the socially accepted model, you’ll struggle even more to secure media attention and sponsorships.