Kely Nascimento: Building a More Equitable Planet through Sports, the Arts, and Storytelling
Kely: Glad to be with you, Spiffy! The personal challenge for me is always that there is so much need in the world that it is difficult to not be able to help everyone. Raising money is also always a challenge. The focus of our work is on two elements of the world of sports: “sports for development,” which is sports used as a tool to address the world's greatest needs and further the UN Social Development Goals (SDGs), and “sports diplomacy,” which means—as an individual, a brand, an organization, a culture, a nation—how do you use sport to tell your story? How does your involvement in sport tell us about what you believe? These are areas that are incredibly powerful in sustainable development and storytelling, but they also are areas that are still not commonly understood.
