Malvika Agarwal: Better Sustainability and More Conscious Consumption in Footwear
Malvika: Thanks for having me, Spiffy! We are upcycling materials to make shoes and targeting better/conscious consumption under the shoe segment. Our product is not 100% sustainable, but as an organization we believe that sustainability is truly achieved when we work on creating better processes (that reduce the carbon footprint from an existing process) and use materials that don’t take too much from the environment. Our paradigms are using waste and biodegradable materials wherever possible. Tires have one of the most durability when it comes to travel and transportation; we are changing the norms of its usage from a machine to a human being. 75% of tire waste ends up in landfill which is roughly 750,000 tires. A single tire can produce up to four pairs of shoes!