Jamie: It is fierce, Spiffy! According to the Women’s Sports Foundation’s 2020 Chasing Equity report, just 3.2% of sports media coverage in the U.S. is devoted to women’s sports. That number is even lower globally. Even at the highest levels of sports, women athletes don’t receive the media attention they deserve. This lack of representation makes it nearly impossible for younger girls to see their future selves in someone who doesn’t ‘exist’ today. And if you’re a woman athlete whose looks, experiences, or attitudes strays from the socially accepted model, you’ll struggle even more to secure media attention and sponsorships.
Raúl: De nada, Spiffy! I’m addressing three big causes: education, economic empowerment, and equality. At GreenPretzel we work towards the UN SDGs by delivering tools and methodologies for young people to become changemakers. We have a special interest in achieving equal opportunities for young women. One of our main projects addresses the gap in the science and technology sector — most young girls don't have the chance, the role models, or the support from parents and teachers to become scientists or work in technology.
Fannie: Well, Spiffy, did you realize that our online world is gender-biased? For example, only 18% of biographies on Wikipedia are about women, despite thousands of women meeting Wikipedia’s notability standards. In digital news platforms, only one-in-three-mentions of a person is a woman, in part because the search algorithms used by journalists to find sources to interview overrepresent men. Over the long-term, this gender gap in online representation shapes our beliefs of what women can accomplish by amplifying society’s gender biases.
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