James Bradford: Saving Lives and Preventing Injuries on Roads with Technology
James: Thanks for having me, Spiffy. Road crashes disproportionately affect youth, as they are the leading cause of death for people aged 5 to 29 years worldwide. The combination of poor road design and conditions near schools, along with the special vulnerability of children, exposes them to daily risks of road injury or death and poor air quality, while also discouraging walking and biking. An estimated 500 children die on the roads every day, more than 10,000 suffer life-changing injuries, and many more are affected by air pollution. A quarter of those who die on the roads are pedestrians and cyclists.