Aishwarya: Thank you so much for coming here, Spiffy. Ordinaire is a social business, built by women from Indian villages, who are scripting a new narrative for themselves and their communities, with every product they sew. Rural India is considered among the poorest demographics in the world, plagued by unemployment, malnutrition, lack of healthcare and education, and debilitating poverty. But there is immense talent and skill in India's villages, and the bulk of this talent lies with women. Ordinaire draws inspiration from and is built by ordinary women. Working in three villages, its stakeholders leverage their sewing skills to create utilitarian lifestyle products made from scrap textiles from export factories, generating income, financial independence, and savings.